3 Tips to Motivate Your CRM Users
3 Tips to Motivate Your CRM Users
This is where your CRM users need motivation. Let’s face the fact; data entry is a boring task and it just turns people off. Now, how to motivate your salespeople and other staff who daily use your CRM application? I’ll share some 3 easy tips that I got from a website about motivation training.
1. Carrot and Stick Motivation
This is a very basic motivation tip that we often overlook and thus forget. One of our clients applies light punishment on his salespeople if they do not input the data of their new leads or activities.
As return, if the company gets a new potential, it will be routed only to the most active salesperson in using the CRM software. It works and the salespeople are positively competing each other to be the most active user in purpose of winning new potentials of the company.
2. What You Sow is What You Ripe
What usually drives most salespeople? Yes, commission. So you just need to tell them words like this: “Dear sales reps, I calculate your commission based on the closing data provided by our CRM software. So, if you guys are lazy using it, I’m afraid the commission will be miscalculated as the consequence, and all you got is just miscalculated commission…”
This can be applied too to the customer service users. You may say like this: “We cannot measure your performance if you don’t input every complaint you receive into the CRM system. If you want to be promoted, please help us by filling out the fields completely so we can measure your KPI to justify your job promotion…”
3. You Are The Real Sales Professional of Tomorrow
Most of salespeople refuse to use the Sales Force Management software (Sales Force Automation) because they are “proud” of themselves as busy people meeting the customers. For them, CRM is only for administration staff. They are too busy to deal with such thing.
Well, tell them that sales superstars now are familiar with IT stuff, no exception is CRM software. They bring their Black Berry everywhere so they can easily access their mobile SFA, or stay for a while at a cafe to access it from their laptop. This is the new sign of today’s sales professionals. This goona make them proud of this new perspective.
Well, I hope these three simple but practical tips can help you motivate your CRM users to be more involved. Remember, most of CRM failures are due to low user adoption.
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